Category Archive Sustainable Living

King Corn – Now Available via iTunes

ByGroovy Green Jun 15, 2008

The kind gentleman promoting King Corn (now out on DVD and iTunes) gave Groovy Green a complementary download of the movie via iTunes to review.  I hadn’t seen the movie yet so it was a good opportunity to view the film and to try out watching a video via downloading.

First of all, downloading the film was fast and easy.  I had iTunes downloading in the background while I caught up on my RSS feed, and was surprised by the speed in which the nearly 1 GB file was transferred.  (For tech savvy readers:  I have a high-speed cable connection, and run OS X 10.4.11 on a MacBook 1.83 GHz Core 2 Duo with 2 GB RAM).  iTunes provides a quick and easy way to watch a movie.  I think that this would be especially worth it on a long flight or trip.  However I think that that is about the only way that it beats owning the actual DVD.  There is no (legitimate) way to burn a iTunes download to a DVD to watch on your TV.  Bummer.  The $14.99 iTunes price did beat out the lowest DVD price that I could find at $17.99.  One last benefit of downloading rather than purchasing the DVD is that is a much “greener” option.  No energy or materials used to produce the media, nor fuel or effort to ship it.  I imagine the trend will continue until DVD’s are things of the past.

Enough about iTunes movies, what did I think about the flick?  I liked it.  For those of you unfamiliar with the movie, here’s the summary:

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McDonalds Creates Billboard That Actually Grows Lettuce

ByGroovy Green Jun 13, 2008

Not that there’s anything particularly healthy or worth promoting regarding fast-food chain McDonalds, but we have to give them credit for coming up with a very creative — and green — Billboard advertisement.

To get the point across that their salads are “really fresh”, McDonalds hired ad-maker Leo Burnett to deliver the message. So, he put together a billboad that over time grew lettuce to form the words “Fresh Salads”.

Wouldn’t it be cool if all billboard space was put to good use like this?

The History Channel’s ‘Life After People’ Confirms Our Insignificance

ByGroovy Green May 28, 2008

If you were to take the Earth’s current age and represent it on a 24-hour scale, the existence of humans would be indicated by roughly 30-seconds of time. That’s it. For all our hubris in celebrating our species rise above all others, we’re certainly an anomaly in the scheme of things. As indicated in the History Channel’s fantastic new documentary, Life After People, those 30-seconds of achievement can quickly be wiped away in less than half that time.

Last June, I wrote about a new book by Alan Weisman titled The World Without Us. In it, Weisman breaks down step by step what would happen to civilization if we simply vanished from the face of the planet tomorrow. For example, within about two days, New York City’s subway system would be completely flooded. Without power to keep the pumps running, the various tunnels and shafts would quickly fill by the region’s displaced underground rivers.

What the History Channel has done is basically used Weisman’s work as a script for a computer-generated look at the remaining vestiges of our society. We go all the way from one day to 10,000 years into the future. The visual effects used to represent the decay of our world and nature’s reclamation is stunning. As in the book, the film focuses in particular on New York City (as all good disaster flicks might) and does a great job of brining to life the various conceptual images that Scientific American presented to coincide with World Without Us.

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“Human Footprint” Documentary One life. One Lifetime. What does it all add up to?

ByGroovy Green May 20, 2008

An amazing look at what the average Brit will consume and produce over their lifetime.

If these amounts are for the average UK resident, I can’t imagine the piles for an average American. It is worth bookmarking, and coming back when you have time to watch a few minutes worth.

How Much Food Does The Average American Family Throw Away Each Month?

ByGroovy Green May 19, 2008

Food Infograph

122 lbs. That’s how much enters the waste stream each month from the average American home (family of four). Ridiculous, sad, and incredible at the same time, isn’t it? A study conducted in 1995 estimated that 96.4 billion pounds of edible food was wasted each year — not to mention all of that probably went straight into the landfill. Imagine the recycled compost that could be generated from that!

The fascinating graphical representation of our monthly waste, as created by the NY Times, is shown below. Click on it to be taken to a much higher res, readable version.

Masdar City To Get Solar-Powered Personal Rapid Trainsit System

ByGroovy Green May 7, 2008

NPR aired the last episodes this week in their year long series titled Climate Connections by focusing on the new “zero-emissions” city being built outside of Abu Dhabi called Masdar City. With an expected population of 50,000 people, the “experiment” in green technologies and sustainable design will be the largest effort ever to create a carbon-neutral urban center. The project is the crown jewel in the Abu Dhabi’s amibtious plans to become the ‘silicon valley’ of the renewable energy world. The Middle East certainly isn’t naive when it comes to looking past oil for the future security of their economies.

One of the more interesting technologies being put into action in Masdar is the PRT — or Rapid Transit System. Designed to hold six people, these pods will travel to more than 1,500 stations distributed throughout the city. From the NPR clip,

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Why Higher Gas Prices Are Making Me Smile

ByGroovy Green May 2, 2008

I’m not naive — I understand that there are severe hardships in store the longer the price of a barrel of oil soars ever higher. But here’s the thing. Every time I pass by my local gas station and see the numbers a couple cents higher than the day before, I smile. For some that might seem odd — and for those that depend on cheap oil, my sentiments are with you. Unfortunately for all of us, those unaffected and those in dire straits, this had to happen. As someone who champions sustainability day in and out, writes about political hangups to change America’s dependency on oil, and laments our lack of investment in renewable energies, this is a blessing in disguise. My only hope is that this continues — and is less of a “rubberband effect” we all experienced in the wake of Hurricane Katrina three years ago.

Why? Because if we are to shift to an economy that is truly self-sufficient and sustainable, we have to be hit hard collectively in the wallets. It’s the only way. As environmentalists, we can release movies, write articles, hold rallies, and buy all the green products in the world — but to to truly bear witness to real change, it has to come from those not directly involved. In other words, everyone must be faced with a burden. For some, climate change might be their burden and buying a hybrid vehicle or biking to work might be the solution. For others, higher gas prices which affect the bottom line might be their burden. In the end, what matters most is that it is a common hardship. Whatever the personal impact, the demanded outcome will be in unison.

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Is It Organic? Where’s The Testing?

ByGroovy Green Apr 30, 2008

This is a guest post from Mischa Popoff who is an organic inspector. You can visit his site at Is It OrganicHe raises some interesting points about the organic industry.

Organic food is better for you. Right? It’s more nutritious. It contains more vitamins, minerals and other good things like antioxidants, plus it’s fresher and tastier. Right?

Hold that thought.

Organic food is also more pure and natural. It contains far less harmful pesticide residues than conventional food. It’s also relatively free of herbicides, fungicides and other “cides” used extensively by conventional farmers. Right?

Again, hold that thought.

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OB1: The Hybrid Electric Bicycle That Also Costs $13,000

ByGroovy Green Apr 29, 2008

We have a crush here on Groovy for electric-hybrid bikes. Personally, just knowing that I’ve got some assistance on the myriad of hills surrounding my town is a pretty sweet advantage. I’d pedal the other 90% of the time — which would be a hell of a lot better than taking my car the five or so miles to work. Plus, no sweaty nastiness on those host summer days.

Anyways, if you’re looking for the absolute pinnacle in electric-bicycle customization, the OB1 from Optibike is probably your best bet. From Gizmag,

“The key component of the Optibike system – the patented Motorized Bottom Bracket (MBB) which drives through the derauiller gear system to optimize acceleration and range at all pedaling speeds – is now oil cooled and delivers 850 continuous watts of power. Add to this carbon fiber handlebars, brakes, derailleur, chainring and cable ferrules, a customized paint job, GPS satellite navigation, plus a wireless PDA interface that provides real-time feedback on remaining range, battery charge and motor temperatures, and you have yourself one high-performance urban commuter.”

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All Hail The New Green Browser: Flock Eco!

ByGroovy Green Apr 22, 2008

Earth Day is quickly becoming not only an event to celebrate the planet — but also to look forward to a number of cool green technologies that love to launch on this iconic day. Already today, I’ve seen two great new developments: One, is Sungevity— a great online tool for Californians that displays a satellite map of your home, calculates solar installation costs, and mockups of what your roof might look like with the panels. Should you decide to purchase, the company takes care of all the details — including all the zoning permits and install crews. You just need to sign the dotted line. Awesome.

Next — and this is one we’re most excited about — is Flock Eco, a brand new take on the Flock Browser that comes fully loaded with green content AND gives 10% back to environmental causes every time you browse. Now, even reading your favorite sites can help generate money for worthy organizations! From the release,

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