The kind gentleman promoting King Corn (now out on DVD and iTunes) gave Groovy Green a complementary download of the movie via iTunes to review. I hadn’t seen the movie yet so it was a good opportunity to view the film and to try out watching a video via downloading.
First of all, downloading the film was fast and easy. I had iTunes downloading in the background while I caught up on my RSS feed, and was surprised by the speed in which the nearly 1 GB file was transferred. (For tech savvy readers: I have a high-speed cable connection, and run OS X 10.4.11 on a MacBook 1.83 GHz Core 2 Duo with 2 GB RAM). iTunes provides a quick and easy way to watch a movie. I think that this would be especially worth it on a long flight or trip. However I think that that is about the only way that it beats owning the actual DVD. There is no (legitimate) way to burn a iTunes download to a DVD to watch on your TV. Bummer. The $14.99 iTunes price did beat out the lowest DVD price that I could find at $17.99. One last benefit of downloading rather than purchasing the DVD is that is a much “greener” option. No energy or materials used to produce the media, nor fuel or effort to ship it. I imagine the trend will continue until DVD’s are things of the past.
Enough about iTunes movies, what did I think about the flick? I liked it. For those of you unfamiliar with the movie, here’s the summary:
Not that there’s anything particularly healthy or worth promoting regarding fast-food chain McDonalds, but we have to give them credit for coming up with a very creative — and green — Billboard advertisement.
To get the point across that their salads are “really fresh”, McDonalds hired ad-maker Leo Burnett to deliver the message. So, he put together a billboad that over time grew lettuce to form the words “Fresh Salads”.
Wouldn’t it be cool if all billboard space was put to good use like this?