Most businesses understand that when they send freight, the more sustainable the packaging, the less it will cost them both for the transport company costs and the costs of purchasing the packaging. Many types of packaging have a reason for their use and existence. Companies try to keep their goods in top shape and packaging can help with this.
However, most people are aware that it is often a marketing ploy alone that dictates the type of packaging.
- One ‘mistake’ that most companies make on purpose is using a bottle or package that is much larger than needed for what it contains. We’ve all seen vitamin and other pills in large bottles that are only filled to two thirds capacity. The reason for this is to make the product more visible on the shelf and to make the customer think they are getting a lot for the cost of the product.
- Things like cereal come in two packets. One to keep it fresh and the other to prevent the contents being crushed in transit and handling. While the amount in the packet goes nowhere near to filling it, companies cite the contents ‘may’ have become more compacted during transport. In fact, they too, want their product to take up a large amount of shelf space in the shop so it is highly visible – and they also like it if the customer believes they are getting more than is actually in the packet.