Tag Archive ross hendrix

When An Environmentalist Has Dinner With A Hummer Executive

I’ve just returned from the 2007 NY International Auto Show and it’s time to start releasing the jumble of thoughts, videos, and other interesting experiences I had along the way. General Motors extended an invitation to Groovy Green and Ecorazzi to attend the event and meet with top executives to discuss the latest green issues. Being somewhat of a cynic towards the pairing of the words “green” and “American auto industry”, I jumped at the opportunity.

So, it was a somewhat awkward moment when I took my seat at dinner and found myself sitting next to Hummer’s Executive Director, Ross Hendrix. He even had a giant “H” pin on his sport coat lapel. To my left was GM’s Vice President of Environment and Energy, Beth Lowery. She mentioned to me that no less than two years ago, it would have been impossible to gather executives in the same room as journalists; much less environmental bloggers. The level of access GM is providing is unprecedented. Even greater, they’re willing to listen and talk. I dove right in.

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