This is a guest post by Kevin Wilhelm. Kevin is the Chair of the Seattle Chamber’s Sustainability Committee, an Advisory Board Member to the Center for Sustainable Business, and is an adjunct faculty at Antioch University-Seattle where he teaches Sustainable Business Finance. He is a former advisor to both the Corporate Climate Protection Agreement and the Executive Service Corps of Washington. You can learn more at Sustainable Business Consulting.
In these uncertain economic times, companies often gravitate towards budget cuts and to scale back sustainability or “green” programs because of the notion that they take away from the bottom-line.
In reality, this thinking is the exact opposite of what business leaders need to do. Sustainability may actually be the best defense against market volatility during uncertain economic times.