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Eco Fashion Q&A: Nau News |
10 Comments |
| By Victoria E in Fashion, Green Living | January 11, 2007 | ||
Our second question comes from Beo aka Robert: I have heard of a new eco fashion company called Nau with founders stemming from Big Names like Marmot and Patagonia. Can you give us an update on them?
I was hoping that someone would ask about Nau because I am so eager for their arrival that I was looking for an update myself! The day after I received this question, the Nau newsletter arrived in my e-mail with the following info:
how close are we? So close we can hardly stand it. The full line of Nau products will be available on nau.com at the end of this month [January 2007], and here in Portland we’re cranking to get everything ready for launch. In the meantime, we’d like to extend a sincere thank you to everyone who has taken the time to visit, offer support and ask questions. Questions like “When can I see some clothes already?” Well, in this issue we’ll answer that question, starting with a special pre-release view of the product images going live in just a few weeks.
Those product images can be seen on flickr.com, for all those that are interested. If you haven’t heard a thing about Nau, here is a bit of background: taken from the Maori word for “welcome”, Nau is not just another outdoor clothing company. “The Nau mission is to combine the generosity of the human spirit and the power of technology with business innovation. Along the way, we’re hoping to sell some really cool outdoor clothing. We seek every opportunity to educate, inspire, influence and disrupt. Once we find the opportunity, we aim to present our case thoughtfully and genuinely. If you want someone to listen, whisper.” Of course, all of their items are made from organic, recycled, or surplus materials, but the designs go far beyond a simple jacket or t-shirt. When it comes to outdoor activities, every item you are wearing or carrying must have a multi-functional purpose. With sustainable fabrics and the full life cycle of each garment in mind, the cutting-edge minds at Nau designed each piece with a beauty that is not found anywhere in stores today.
To delve even deeper into the minds of Nau, check out their official blog, dubbed “The Thought Kitchen.”
So Beo, you and I have just a few weeks before we can get our hands on the newest eco-brand around!
Keep the questions coming folks; I’m honored to be here, at your service. For me info about me and my eco-involvements, check out my website at victoria-e.com.
[Images courtesy of Nau on flickr.com]
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michael said,
I’ve seen these guys everywhere lately. Whoever their press agent is, he/she is doing a great job. They’re featured in this month’s issue of Outside Mag and I believe, Best Life Mag….pretty cool to see sustainable clothing hitting these pages..
Victoria E said,
I recently heard about them being in Outside – I used to subscribe religiously to that magazine. The press they are getting is phenomenal and well-deserved, to say the least.
Beo said,
Plenty had a good write up on them as well.
Thanks Victoria!
Victoria E said,
You’re welcome Beo; I hope my info helped.
michael said,
I also personally dig Prana as a good source of sustainable clothing. Plus, their t-shirts rock.
Looking forward to Nau!
Victoria E said,
Prana is great, and especially well-known in the yoga world. Though they do have a nice section with organic items, I wish they would extend that use of sustainable fabrics even more.
GroovyGreen.com - Start Today :: Save Tomorrow : Blog Archive : The Touch, The Feel: Organic Clothing Industry Continues Sky-High Growth! said,
[...] It’s cool to see more options available online for organic cotton. I especially like that stores like CafePress and Prana are introducing more organics into their designs — and shops like Nau are becoming a reality. For more inspiring green fashion news, be sure to take a look at our clothing category dedicated to all the latest news. If you’re interested in some ‘green jeans’ also take a look at our fashionista, Victoria-E’s, guide to grabbing some online! nau organic cotton sustainability target wal mart [...]
GroovyGreen.com - Start Today :: Save Tomorrow : Blog Archive : Eco Fashion Q&A: Sweating in Green Style said,
[...] If you are looking for other planet-conscious active brands out there, then you’ve got a pretty swank list to choose from. One of my first Q&A posts was about an upcoming outdoor clothing brand called Nau. Made from many newly-developed eco-fibers, keeping the entire lifeline of the garment in-mind was key from the first day. Unfortunately, their goal of opening their online store at the end of January didn’t happen. Currently, the end of February is their updated time for the store launch, but no matter how long we have to wait, it will be worth it. Until then, you can view their entire first collection via Flickr. Often mentioned as Nau’s biggest competitor, Patagonia is another well-known and somewhat green brand. Prana makes clothing specifically for yoga and climbing, though most of their rock scaling gear can be user for many other sports and exercises. Their eco-practices including using organic cotton and recycling plastic fabrics, as well as a growing Natural Power Initiative. Last but not least, ladies-only Ailin is a technically advanced and eco-sensitive brand for climbers, mountaineers, extreme skiers, surfers and explorers. [...]
GroovyGreen.com - Start Today :: Save Tomorrow : Blog Archive : Nau: Open for Business Unusual said,
[...] Despite a few minor setbacks, the long-awaited green outdoor clothing brand Nau has opened its online store! [...]
One/Change » Blog Archive » Carnival of the Green #60 said,
[...] E presents Nau News posted at Groovy Green Our second question comes from Beo aka Robert: I have heard of a new eco [...]