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McDonalds Creates Billboard That Actually Grows Lettuce

 5 Comments
By Michael d'Estries in Business, Gardening | June 13, 2008

fresh

Not that there’s anything particularly healthy or worth promoting regarding fast-food chain McDonalds, but we have to give them credit for coming up with a very creative — and green — Billboard advertisement.

To get the point across that their salads are “really fresh”, McDonalds hired ad-maker Leo Burnett to deliver the message. So, he put together a billboad that over time grew lettuce to form the words “Fresh Salads”.

Wouldn’t it be cool if all billboard space was put to good use like this?

Check out a time-lapse of the billboard growing below:

5 Comments

  1. Midget said,

    June 14, 2008 at 9:18 pm

    I wonder if they will actually harvest the salads for just let them die in the bill board…

  2. Become More Eco » McDonalds’ Fresh Salad Billboard said,

    June 18, 2008 at 9:33 am

    [...] Via GroovyGreen [...]

  3. Billboard and Outdoor Advertising » Blog Archive » More McDonalds! said,

    July 3, 2008 at 11:58 am

    [...] over three weeks…Cool ads like this pricey to create, but they generate free publicity (via youtube videos etc) for months to [...]

  4. Linz said,

    August 17, 2008 at 7:49 pm

    Their salads are actually pretty tasty (if laden with sodium). They’ve come quite a ways toward offering some healthier fare. I’m not sure those billboards would make me more likely to eat them though .:P

  5. 35 Brilliant Billboards, Signs, and Outdoor Ads | Business Pundit said,

    November 18, 2009 at 11:01 am

    [...] Image: GroovyGreen [...]

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