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26 Comments

1. Terri said,

   September 19, 2007 at 5:01 pm

   Possibly the most creative ad I’ve seen in a long time. Though I wonder how many people drive by and not realize that the “water level” is actually changing on the face of the billboard.

2. schnug said,

   September 19, 2007 at 7:53 pm

   very creative, i love it

3. Olmec Sinclair said,

   September 20, 2007 at 12:18 am

   Great idea. Clever that the ‘drawing’ of the waves is actually the absence of shadow.

4. Jodie said,

   September 20, 2007 at 12:32 am

   One of the cleverist billboards l seen for along time…. Wonder how many ppl actually understood it at first glance… lol

5. Nick said,

   September 22, 2007 at 3:29 pm

   I have to agree it is a very clever billboard which puts across an important message in quite a unique way.

6. Kiran said,

   September 24, 2007 at 6:24 pm

   Not as interesting when clouds block the sun.

7. Susan Suarez said,

   September 26, 2007 at 12:45 pm

   Very creative and clever!

8. tim said,

   September 27, 2007 at 4:21 pm

   can no one think of another word besides creative?

9. Zapata said,

   October 2, 2007 at 2:07 pm

   woow thats amazing but i think most people won ‘t understand or notice it

10. The Average American said,

    October 5, 2007 at 9:06 am

    LAWL

    screw creative, can’t you guys think of a different other than clever? it’s kinda cool, yes, but still, who cares, its just a fucking billboard

11. Jeff W said,

    October 6, 2007 at 10:42 pm

    I like it…but I hope the awning is motorized so that the “water level” only increases throughout the day. If it was static, at some point the “water level” would lower and turn into comical amusement for some. Would also be nice if the angle of the “wave” became more acute throughout the day, rather than approaching 180 degrees (calm vs. choppier ocean). A unique billboard, with nice thought, but I think it still needed a little more time in development.

12. David Alexander said,

    October 7, 2007 at 5:48 am

    I like it. And the self-proclaimed “Average American” is in my experience not the average American, but let’s see represents the lower half of the American mind. I am an American, and I try NOT to be “average” if average means tastelessness and lack of the awareness that even small things can make a difference in people’s lives and attitudes, including billboards.

13. pelf said,

    October 8, 2007 at 4:48 am

    Aww.. This is so creative! But a person will not be able to view the changes on the “rising sea level” unless he stands somewhere the whole day! =)

14. anon said,

    October 10, 2007 at 12:28 pm

    Unless you commute, then you can see it. trust me, it gets noticed (obviously). WWF is notorious for really creative ads.

15. Iozzi said,

    October 15, 2007 at 10:20 pm

    “Unless you commute, then you can see it. trust me, it gets noticed (obviously).”

    If the sign faces west and you see it on your morning commute, you travel east for your morning commute. You will have to look backwards on the way home to see the sign since it is facing west and you are traveling west. That seems like a bad idea.

    It will only be effective for people who travel the same road in the same direction multiple times a day. Cab drivers and police officers are obvious examples. However, the more often you travel a road the more immune you are to the signs.

    It may be creative, but it’s effectiveness is suspect. However, the Internet makes it more effective.

16. Iozzi said,

    October 15, 2007 at 10:39 pm

    “And the self-proclaimed “Average American” is in my experience not the average American”

    Given an equal distribution, the average is 50%. Average is not equal to majority, statistically speaking.

    In fact it is quite possible to have an average that is not representative by any portion of the population. This is less likely with large populations. However, even with a bell curve, the majority are not average. You cannot draw meaningful conclusions about a population when all you know is the average. You want to at least know the average, mean and standard deviation.

    “There are three types of lies…”
    - Mark Twain

17. Neil said,

    October 16, 2007 at 11:47 am

    Could they do one with george bush’s head on it? What would the slogan be?

18. Mark said,

    October 19, 2007 at 2:17 pm

    Ha. I hope the person who suggested that the sign should be motorized was being ironic.

19. Patricia McNeilly said,

    February 28, 2008 at 10:52 pm

    Very cleaver, saw something similar on a mobile truck at ontimefreight.us

20. Adam said,

    July 26, 2008 at 9:18 pm

    I’m glad to see this type of thing becoming more commonplace. (The billboard, not rising ocean levels)

21. GmacD said,

    October 19, 2008 at 2:44 pm

    What a pile of non-sense. There is absolutely no reason why people should believe this garbage. CBS and WWF endorse this crap cause they don’t know sh#t. It should be changed to “Ignorance levels are rising faster than ever.”

22. William Engel said,

    November 14, 2008 at 4:45 pm

    We have to utilize the imaginative power that is used to sell all that crap to us, and twist it and pervert it to help the planet. We are trying to do just that with the combination of our websites, our lifestyle and our business interests! Check us out at http://www.splitzvillefarm.com and http://www.evergreenroatan.com. Come and tell us what you think of our plan at our blog: search Google for it! Howtogogreen

23. Brandon said,

    January 13, 2009 at 1:25 pm

    Very cool, although I doubt I’ld notice the change unless I drove past it every day for months…

24. hugh said,

    January 18, 2009 at 11:32 pm

    I love how the water actually gets smoother as it rises, like it actually does with real water.

25. armandosolis said,

    February 10, 2009 at 10:49 pm

    ingenious creative advertisement. I Like!

26. Paul said,

    March 15, 2009 at 5:22 pm

    Definitely unique. I’ve never seen an ad like that.

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