Monthly ArchiveFebruary 2007

The Transparent Banana?

ByGroovy Green Feb 21, 2007

There was something slightly obscene yet engaging about the title of this post, so I had to re-use it. Chews Wise, written by Samuel Fromartz, the author of “Organic, Inc“, has a very interesting post up about how transparency is beginning to show up in the grocery store:

Dole revealed a shape of things to come in the food market – Transparency! – by allowing customers to see where their bananas come from.

Visit its Dole Organic web site and punch in the number on your banana SKU sticker. (Not the SKU code, which is 94011 for organic bananas but a three-number code that identifies the farm.) The web site shows you where this code is located.

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Baby Got Back: Toyota Drops Hints of New Prius

ByGroovy Green Feb 20, 2007

Toyota understand that the Prius line is in need of an update. Rumors have circulated for the better part of a year about a 100mpg plug-in monster set to “redefine the hybrid” industry.

Now, Toyota is set to release a concept car at the 2007 Geneva Auto Show next month that many believe is a precursor to the 2008 model Prius. So much interest is building, that Toyota is even releasing teaser pics like the one above. Curvy, isn’t it? Looks a bit more aerodynamic as well…

From the press release,

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Crude Impact on TV

ByGroovy Green Feb 17, 2007

The film Crude Impact (trimmed down from 98 to 60 minutes) will be airing on LinkTV on February 9th. You can see clips from Crude Impact here and here, and you can read Transition Culture’s review of the film here.

LinkTV, a non-profit satellite channel, will also be hosting an online discussion at the same time, with James Wood (director of the film) as well as Richard Heinberg and Antonia Juhasz.

Crude Impact is airing as part of a two-part series titled The End of Oil [Part 1, Part 2].

LinkTV is on DirecTV channel 375, Dish Network channel 9410.

A Groovy Trip to Subaru’s Zero Landfill Assembly Plant

ByGroovy Green Feb 16, 2007

What do the Toyota Prius, the Honda Civic Hybrid and the Ford Escape all have in common? The production of these three vehicles produces millions of pounds of landfill waste each year. These three specific models are no exception. Automotive manufacturing, like any other industrial process generates lots of waste. But that’s just the way it is, par for the course, nothing anybody can do about it right? Wrong.

Several members of the Groovy Green team recently visited Subaru’s automotive manufacturing plant in Lafayette, Indiana. For nearly three years now this plant has produce zero landfill waste. That’s right, 100% of the by products produced from fabricating Subaru vehicles in Lafayette are reclaimed. How has Subaru been able to achieve such a dramatic accomplishment while other car manufactures are still taking trips to the landfill? At its core their strategy is simple and straightforward; Reduce, Reuse, Recycle. With those words as a mantra and with a willingness to challenge the notion that building cars is inevitably a wasteful process, Subaru has become a great example of what a company can realize if it believes in doing the right thing.

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Eco Fashion Q&A: Who’s Got Green Jeans?

ByGroovy Green Feb 6, 2007

After a week of being sick with a nasty sinus cold, I’m happy to be back on my green fashion beat. This week’s question comes from Chris: How about some choices for blue jeans? Fair Trade – Organic?

Well, we have stumbled upon my favorite subject: denim. I’m one of those folks that can’t have too many pairs of jeans. Of course, these days, I do not buy any denim that isn’t eco-friendly, whether it be made of sustainable materials, fair trade/sweatshop free, or vintage.

When it comes to “green” denim choices, there are more than just a few! Researching companies for this post, I easily complied a list of over 30 brands; some just for men and others are ladies’ only. So, without furthur ado, here is that list:

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